Today the CTA has a membership of more than 300, nearly half of whom are coach tour operators and tour wholesalers. The other half of the membership is made up of industry supporters who help make up the coach tourism package – they include hotel groups, Tourist Boards and major visitor attractions, ticket agencies and ferry operators, as well as professional advisers and B2B companies.
The CTA brings the two sides of the industry together through the brand ‘Join the Coach Party’. For the public it sums up what coach travel is all about – inclusive, friendly and fun – while for the trade it is a call for operators and suppliers to become part of the only UK-wide organisation that actively promotes coach tourism. In return operators and suppliers receive numerous membership benefits.
Coach operators benefit from extensive national, regional and local publicity generated from press trips and through the fast growing www.findacoachholiday.com consumer website. They also benefit from FREE professional services while being able to use the CTA logo on letterheads, in brochures and on websites, is a huge endorsement of any business and a key to building trust with customers.
For suppliers, the CTA provides opportunities to develop a personal relationship and grow business with operators through workshops, member events and fam trips. Attendance at CTA events offers opportunities to network and do business and there is no doubt that participation is a key to getting the best from being part of the CTA.
The CTA has played an increasingly important role in building relationships with other trade bodies and tourist organisations. It has close ties with the Home Nations Tourists Boards, the Association of Group Travel Organisers, European Tour Operators Association and the Confederation of Passenger Transport (CPT). It is a founder member of the European Alliance for Coach Tourism.
The CTA Hotel Charter initiative encourages best practice by hotels in welcoming coach groups. The CTA is a supporter of the CPT’s Coach Friendly Destinations and Attractions schemes.
The Coach Tourism Association Limited has an elected Board of directors drawn from across the membership. The Chair is John Wales.