The CTA’s exclusive first ever nationwide Coach Tourism Survey, based on the views of more than 25,000 people, is now available for paid-up members to download. If you would like to see a copy contact firstname.lastname@example.org
As previously reported the survey provides in-depth research into the coach market and the views of not just people who currently go on coach tours with CTA members, but also those of nearly 6,000 people who do not. It is therefore a must read document.
“This was an incredible number of people to take part in a survey of this type,” said CTA Chief Executive Chris Wales. “Usually the response rate is 2 to 3 per cent but the survey average was five per cent and for some, more than 10 per cent. It has provided some really good in depth research which will help operators and anyone involved in the coach industry, plan for the future.”
The survey was sent to their customers by more than 20 CTA coach tour operator members, while magazines such as Choice and Mature Times, as well as Silver Travel Advisor, also issued it to their readers. Visit Kent, Bournemouth Tourism and CalMac Ferries invited their web users to take part too.
We are extremely grateful to them for helping to make the survey possible. In addition the CTA is indebted to a number of organisations, who helped it fund the research. They were led by Tourism Ireland, which markets the island of Ireland in the UK making it an ever popular destination for coach tours: BAWTA (British Association of Wholesale Tour Agents), whose members organise thousands of tours for CTA members; CTA Partner Towergate Chapman Stevens, the leading insurance provider for the industry; and Irizar, the manufacturer of luxury coaches.
Last but not least thanks goes to Peter Stratton, MD of ICT (Independent Coach Travel), who originally put forward the idea for a survey to the CTA Board and who helped to drive the project to fruition.