VisitEngland has launched a new business-to-business digital platform designed to enable tourism suppliers to connect with multiple international distributors.

Tourism Exchange Great Britain is a one-stop shop for English tourism suppliers including accommodation providers, visitor attractions and experiences, to link to distributors with international reach who can sell their products overseas.

“TXGB will drive bookings for the hundreds of thousands of tourism businesses in England by making it easier for them to access new markets and ultimately more customers,” says VisitEngland commercial director Carol Dray. “England’s tourism product will be on show internationally to global distributors and their customers, promoting the latest tourism products, services and experiences, driving bookings and inbound tourism across the country, boosting regional economies.”

TXGB links to tourism suppliers’ booking systems, and feeds live availability and pricing, as well as product descriptions, images and relevant content into national and international distributor sites such as, Ctrip and Expedia.

Suppliers can select as many distributors as they want by agreeing to the respective terms, conditions and fees. The platform also gives suppliers access to booking data and sales analytics, so that businesses can identify trends across all distribution channels. For those businesses that do not have a booking system, or booking pages on their website, TXGB can also help get them up and running.

TXGB was developed as part of the UK government’s Discover England Fund, which is administered by VisitEngland, to support the tourism industry develop world-class bookable English tourism products.